Business World

Which is more important in innovation – revolutionary or evolutionary approach?

1 July 2013

As the original texts are written in Turkish, English translation is provided for non-Turkish readers. The author apologizes in advance for any and all possible changes and losses in meaning due to translation.

I realize that we are expanding our vocabulary a little further and we carry the word “innovation” into our list of favorites.

Two different meanings are attributed to the word “innovation”:

1) Revolutionary Innovation

2) Evolutionary Innovation

The word “revolutionary” here is favorable, it defines the companies as institutions that shape the future. In the future, there will be companies that can develop evolutionary services and products.
The importance of evolutionary innovation is, of course, undeniable, but the type of innovation we need today as a country is more of a revolutionary nature, because in the process of the development of humanity, if we ever want to put forward our ambitions, we must first implement our revolutionary ideas and strategies to reach to the point of creating evolutionary products and solutions. For example, iPod and the touchscreen technology developed by Apple has gone through an evolutionary development first as a phone (iPhone), then as a tablet (iPad).

But we realize that revolutionary innovation requires patience and right timing. We need to wait for it. A creative environment must be formed. In this process, we must support experimental studies and creative ideas and demonstrate more tolerant management in case of errors and losses. If we can succeed in ensuring these, we will be able to carry out more revolutionary innovations in our country as well.

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