Business World

The 3 Hint series: Good communication and costumer relationship

14 November 2013

As the original texts are written in Turkish, English translation is provided for non-Turkish readers. The author apologizes in advance for any and all possible changes and losses in meaning due to translation.

I am sure much was written on the topics of good communication and customer relationship.  Our ways of communication is saturated with quick interactions, even the conception of speech, as something capable of aesthetic value, is changing and it is coming to be thought that the sole purpose of words is to convey practical information between two parties only; but they are not!  We have to make sure that words we use to communicate and interact are honest and have the key aspects of a good and fair relationship based on Believe, Trust and Empathy. The same applies to a good customer relationship, besides meeting the technological and economical expectations, the 3 key elements of a good customer relationship are based on the following:

  1. Empathy:The ability to show you care about the interest and concerns of the customer and you are open for feedback. You look beyond just selling your services.
  2. Trust:To win the trust of a customer and to work hard not to jeopardize this trust; with the goal to become, in the long-term, the trusted partner.
  3. Believe:To believe in what you do and in your self will give you the drive to think out of the box to reach your target.  When you do not believe, the customer will neither.

When you base your customer relationship on this 3 elements I am sure it will help you to reach a valuable long lasting relationship with your customer.

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