Business World

The Renaissance of Junk Mail

24 December 2013

As the original texts are written in Turkish, English translation is provided for non-Turkish readers. The author apologizes in advance for any and all possible changes and losses in meaning due to translation.

Amongst all that is new, claiming to be used and all that is old yet still seeking recognition, in practice, we may adopt the wisdom of Alexander Pope:”Be not the first when the new is tried. Nor yet the last to lay the old aside” This quote applies to me when thinking about my experience with Social Media. Step by step, I am experimenting with this new way of communication, without sacrificing my strong beliefs in the importance of quality, value addition or content. I am an avid reader of newspapers, originally founded to share valuable content to the masses. To survive and generate additional income, the newspapers found an income stream through advertising which later included Junk Mail.  I always got annoyed when my newspapers were delivered and all of the contents, including the colorful selection of brochures, coupons or “Junk Mail” would fall out. I understand some people may find these useful but I was always interested in “Content” of valuable information. Now history repeats itself as we experience the times of social media. It is too easy to forward anyone information from the worldwide web, sometimes without even reading the entire article ourselves. The receiver can then quickly categorize these people as ”Junk Mail Enthusiast (JME’s)” and do what most do, dump it in the Trash Bin……. for this, let’s focus to deliver content first.

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