As the original texts are written in Turkish, English translation is provided for non-Turkish readers. The author apologizes in advance for any and all possible changes and losses in meaning due to translation.
As Siemens, next year we will celebrate our 160th anniversary in Turkey. Such a long history for a company is rare not only on these lands, but also in the world. How does a company reach its 160th year? In other words, how does it manage to serve through generations?
The first answer to this question is trust. Trust and sustainability are actually the basis of success. As you know, the real value of the word “brand” derives from the “promise” it makes. We have always managed to keep the promises of our brand and never failed our customers.
There are other factors as well: Always offering the latest technology and serving with high motivation. These are the most important factors that kept Siemens in Turkey for almost two centuries – from 1856 to today.
And another remarkable factor is “adaptability”. Many things have changed in Turkey in the last 160 years. The regime changed from Empire to the Republic. Generations have changed, names have changed. Our administrative structures have changed. But as Siemens, we were able to adapt to every situation and provide the appropriate services required for the day. This is directly related to being both a global and local company.
Today, there is a wonderful phrase I have been told about our company: “Yes, we know Siemens: It is a Turkish company with German origins.” I am very pleased about this. And we will work hard to make all the factors that create this perception more sustainable. We trust our country.
For further reading: www.gelis.org/ulkemize-guvenmek