A new year in pursuit of the new

31 December 2020

As the original texts are written in Turkish, English translation is provided for non-Turkish readers. The author apologizes in advance for any and all possible changes and losses in meaning due to translation.  

With the advent of the new year we enter also a new area overshadowed by events of 2020. In hindsight the dominating episode in 2020 was the Covid-19 pandemic and the management of the crisis it entailed. Obviously, we will continue to address these issues for future potential new crises and the memory of 2020 will become a twilight of our life when we get older. At this point we have many open-ended questions such as: How the pandemic will end? What kind of a world and future will be waiting for us afterwards? And what is it really; the NEW normal?

The New Year embraces and reminds us of “the new” by its nature. Starting from this point of view, I took a glance at 2020 to see which novelties it has brought to us, I observed that we received the chance to take care of ourselves and our families in a different dimension. It is up to each of us to reflect if and how this time allowed us to think about if and what made us happy in this process (it is very individual). Especially in such turbulent times, naturally, an instinctive reflex gets us to prioritize self-preservation. However, in this period we have seen that caring for others, particularly for our families and loved ones is essential beyond and as a part of our own wellbeing and happiness.

Yes, the pandemic has created a new “normal,” a new reality, a new world indeed. As Siemens, we have a company culture and history which prefers assimilating and embracing change and the NEW before it occurs, I remember our Pictures of the Future Publication and concept, to predict what the future in the changing environment could look like and how we, with new technology can help to improve the quality of life.   It’s worth to be open minded for the NEW also it is, at times, uncomfortable and comes with a stress (but positive stress). As long we see it as such, the new as positive stress and we remain open minded for any change we will prosper, we will grow as individual and as a company. It is within our power to do so.

I wish you all a healthy and happy year that is full of hope, with your families and loved ones

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